Designer & CreativeNYC
Project · 003
Kappa Kappa Gamma, St. Lawrence University

A chapter,
rebranded

Client
KKΓ · St. Lawrence
Year
2024 to 2025
Scope
Brand · Social
Sector
Community
Direction

A new mark, a tighter feed, a quieter confidence, a student-led chapter rebuilt around graphic design, consistency, and the way a community wants to see itself online.

Identity
01, New profile mark

The profile mark was redrawn as a typographic system, a serif "Kappa" anchored by a small sans line and a single red heart. Sisterhood treated like a wordmark, not a sticker.

Wordmark · Heart accent · Navy / Crimson
The Chapter

The Kastle, the parlor, the small rooms in between — shown one frame at a time, the way the feed reveals them.

The Kappa Kastle at sunset
01 / 04
02Kappa Kastle, dusk
On Channel

The feed as a single canvas, color, composition, and crop tuned so the grid reads as one piece, scroll after scroll.

@kappaslu · Instagram
Kappa SLU Instagram grid, set one
06, Grid, set one
Kappa SLU Instagram grid, set two
07, Grid, set two
Outcome

A chapter that looks like itself, a community brand built on care, craft, and a feed worth following.

End of Project 003